{"title":"New Arrivals","description":"","products":[{"product_id":"essentials-kit","title":"The Essentials Kit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet your all-in-one matcha set. The Essentials Kit includes the classic tools to scoop, sift, and whisk your matcha into a smooth, frothy cup, along with a 30g tin of our bright and uplifting Organic Hinode Blend. Designed to feel effortless and elevated, this kit makes every cup a small luxury you can keep on your counter, bring with you, or gift to someone special.\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":43454820220979,"sku":"MSM-KIT-2025-A","price":125.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/h_60.jpg?v=1765386743"},{"product_id":"organic-hinode-blend","title":"Organic Hinode Blend","description":"\u003cp data-start=\"430\" data-end=\"785\"\u003e\u003cmeta charset=\"utf-8\"\u003eMeet your introduction to ceremonial matcha. Crafted in Japan by award-winning tea masters, our Organic Hinode Blend is made from shade-grown, spring-harvested leaves for a smooth and vibrant cup with gentle sweetness and soft umami. Balanced and versatile, it’s designed to be your everyday matcha, bright, creamy, and easy to love. With notes of fresh cut grass, smooth sweet cream, vanilla, and light florals, it brings calm focus and feel-good energy to your morning.\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":43456775847987,"sku":"MSM-HIN-2025-A","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/Untitleddesign_16.jpg?v=1761150531"},{"product_id":"organic-kokoro-blend","title":"Organic Kokoro Blend","description":"\u003cp data-start=\"358\" data-end=\"865\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur Organic Kokoro Blend is a ceremonial matcha made from a selection of premium Japanese cultivars, including Okuyutaka, Yabukita, Okumidori, and Tsuyuhikari. Shade-grown and stone-milled in Japan, it delivers a smooth, full-bodied taste with rich umami, mellow sweetness, and a warm, comforting chocolatey depth. Perfect for drinking on its own or enjoying in a latte, Kokoro offers a more elevated way to experience Japanese matcha.\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":43463813922867,"sku":"MSM-KOK-2025-A","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/Untitleddesign_20.jpg?v=1761150779"},{"product_id":"organic-inori-okumidori","title":"Organic Inori Okumidori","description":"\u003cp data-start=\"201\" data-end=\"629\"\u003eOur Organic Inori Okumidori is a single-cultivar ceremonial matcha celebrated for its vibrant “Deep Green” colour and naturally sweet profile. Grown in Kagoshima and stone-milled to a fine, silky powder, it offers a smooth taste with gentle umami and almost no bitterness. With high caffeine and a refined character, it’s perfect for drinking on its own or enjoying as a latte when you want a matcha that feels truly elevated.\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":43493359910963,"sku":"MSM-INO-2025-A","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/Untitleddesign_26.jpg?v=1761157232"},{"product_id":"matcha-trio","title":"The Matcha Trio - 3 x 30g","description":"\u003cp data-start=\"147\" data-end=\"539\"\u003eMeet your matcha collection, all in one bundle. The Matcha Trio brings together our three organic matchas: Hinode, Kokoro, and Inori. Each tin is crafted to bring something different to your matcha experience: bright and uplifting, rich and grounding, smooth and refined. Enjoy them hot or iced, rotate them into your routine, and discover how matcha can feel fresh and inspiring every time.\u003c\/p\u003e\n\u003cp data-start=\"147\" data-end=\"539\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":43510553608243,"sku":"MSM-TRIO-2025-A","price":107.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/h_5.jpg?v=1762716698"},{"product_id":"the-bamboo-whisk","title":"The Bamboo Whisk","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Bamboo Whisk is handmade from a single piece of bamboo and carefully carved to create dozens of fine prongs that move easily through matcha as you whisk. Designed in the traditional chasen shape, it helps break up clumps and produce the delicate micro-foam layer that sits on top of a properly prepared bowl of matcha. Flexible, lightweight, and made for everyday use, it’s the essential tool for preparing matcha at home.\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":44119113236531,"sku":null,"price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/h_79.jpg?v=1773694539"},{"product_id":"the-matcha-spoon","title":"The Matcha Spoon","description":"\u003cp data-end=\"994\" data-start=\"674\"\u003eDesigned for simple, consistent measuring, two level scoops equal approximately 3g of matcha, helping you achieve the ideal ratio every time. Made from stainless steel and engraved with the Main Street Matcha mark, it’s a small tool that makes preparing matcha at home that much easier.\u003c\/p\u003e\n\u003cp data-end=\"1114\" data-start=\"996\"\u003e \u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":44119401234483,"sku":null,"price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/Untitleddesign_65.jpg?v=1773694539"},{"product_id":"the-studio-tumbler","title":"The Studio Tumbler","description":"\u003cp data-start=\"139\" data-end=\"334\"\u003eThis handmade ceramic tumbler holds approximately 12 oz of liquid, perfect for your morning matcha, coffee, or anything in between. The shape is easy to hold and finished in a soft glossy vanilla glaze.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"572\"\u003eEach piece is handmade in collaboration with a local potter in Waterdown, Ontario. Made with a wabi-sabi approach, no two are exactly alike. Slight variations in height, width, and form are part of what make each tumbler uniquely yours.\u003c\/p\u003e","brand":"Main Street Matcha","offers":[{"title":"Default Title","offer_id":44157465133107,"sku":null,"price":38.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/4009\/8099\/files\/9_36c55c14-8755-426c-bfa5-23eb01bfec3b.jpg?v=1774832144"}],"url":"https:\/\/mainstreetmatcha.com\/collections\/new-arrivals.oembed","provider":"Main Street Matcha","version":"1.0","type":"link"}