Behind the Brand

From tea fields in Japan to our story, standards, and sourcing

Behind the Brand

High-quality organic Japanese matcha shouldn't be confusing, intimidating, or difficult to access. We're making it easier to discover authentic matcha, learn what you enjoy, and experience a different approach to caffeine.

The main street matcha standard

The future of matcha depends on the people who grow, process, and protect it. We're committed to supporting Japanese producers and contributing to the long-term sustainability of the industry.

The main street matcha standard

The future of matcha depends on the people who grow, process, and protect it. We're committed to supporting Japanese producers and contributing to the long-term sustainability of the industry.

Sourced directly from Japan

Moments from our most recent visit to Japan, where we met with producers and learned more about the care and craft behind the scenes.

Photo from Japan
Photo from Japan
Photo from Japan
Photo from Japan

How it all started

For most of my life, I thought caffeine just wasn't for me. Coffee often left me feeling anxious, shaky, and unlike myself, so eventually I stopped drinking it altogether.

Then I discovered matcha, and it was a completely different experience. For the first time, I felt energy with a sense of calmness, and it quickly became something I looked forward to every day.

As I started learning more about matcha, I became increasingly focused on quality, sourcing, and organic growing practices. But as I searched for options in Canada, I kept running into the same problem: it was difficult to find matcha that was organic, delicious and transparent.

That search eventually led me directly to Japan and became the foundation for Main Street Matcha. Today, we're working to make high-quality Japanese matcha more approachable through transparency, education, creativity and direct relationships with producers.

Founder photo