Your matcha concierge

Think of us as your personal concierge for all things Main Street Matcha, ready to answer every question and support you on your matcha journey.

About our Matcha

Where is your matcha sourced from?
Our matcha is sourced from Japanese tea producers and organic farmers across Japan. We partner with producers who value quality, tradition, and sustainability. We also work with those who have extensive experience and knowledge in the Japanese tea industry.

What does ceremonial grade mean?
Ceremonial grade is a loose term because there is no official global grading system for matcha. Typically, it refers to high-quality matcha that is exceptional to drink on its own and often used in traditional tea ceremonies. These matchas are made from the youngest shade-grown leaves, which creates a vibrant, smooth, and naturally sweet experience in your cup.

Is your matcha organic?
Yes. We are certified organic by Ecocert Canada, and our partners in Japan are JAS certified. This means harmful chemicals are not used in the growing process, so you are enjoying pure, shade-grown tea that is better for you, the farmers, and the environment.

Why is Main Street Matcha different?
We believe matcha is more than a drink. It is part of a beautiful life. That is why we focus on discovering incredible matchas for you that are exceptional in taste, rich in quality, and nourishing both in the moment and long term. Our collection includes unique flavour palettes, single cultivars, and thoughtful blends so you can explore the full world of matcha. We also value accessibility and offer premium quality at different price points, making feeling good from the inside out available to everyone.

Why is some matcha bright green while others look dull?
Colour often reflects matcha quality, but it is not the whole story. Harvest timing, cultivars, and blending all influence the shade of green. In the hands of a skilled tea master, even a less bright powder can create a beautiful and balanced blend. Lower grades and poor storage usually lead to dull or yellowish matcha, and that can affect both flavour and freshness.

Matcha prep

How do I make matcha at home?
Sift 2 scoops (about 3g) of matcha into a bowl. Add ¼–⅓ cup (60–80 ml) of 167°F / 75°C water and whisk in a quick zig-zag motion until smooth and frothy. Pour into your cup. Enjoy as is or add milk for a latte.

What is the right ratio?
For an usucha or koicha (straight up) matcha, use about 3g of matcha with ¼–⅓ cup (60–80 ml) of water. For a latte, whisk 3g of matcha with ¼–⅓ cup (60–80 ml) of water, then add ½–⅔ cup (120–150 ml) of milk for hot lattes or ½–¾ cup (120–180 ml) of milk for iced. Use this as a starting point. There is no single right way to drink a latte, so adjust the water and milk until it tastes best to you.

How much milk should I add?
For hot matcha lattes, we recommend ½–⅔ cup (120–150 ml) of steamed or frothed milk. For iced matcha lattes, we recommend ½–¾ cup (120–180 ml) of cold milk over ice. These are just guidelines. There is no right or wrong amount of milk, so add more or less depending on how strong, light or creamy you like your latte.

How hot should the water be?
Use water around 167°F / 75°C. Water that is too hot can burn the matcha and create bitterness. If your kettle does not have temperature control and it reaches boiling point, remove it from the heat, take off the lid and let it sit for about 5–7 minutes before pouring.

How can I sweeten my matcha?
You can enjoy matcha on its own or sweeten it if you prefer. We love using maple syrup, honey or agave. For both hot and iced matcha, start by stirring in 1–2 teaspoons (about 5–10 ml) of your favourite sweetener, then taste and adjust until it feels just right for you.

Can I make matcha without a whisk?
For the smoothest pour, we always recommend using a sifter and a bamboo whisk. However, you can also use an electric whisk or the jar method. For the jar method, add matcha and water to a jar with a tight lid and shake until the matcha is fully dissolved and there are no clumps on the sides. When you can, going back to a bamboo whisk will give you the silkiest result.

Why is my matcha clumpy?
Matcha is very fine and naturally prone to static and clumping. Always sift your matcha before whisking. Try starting with a small amount of water to make a smooth paste, then add the rest while whisking.

Benefits and storage

What are the health benefits of drinking matcha?
Matcha is rich in antioxidants, supports metabolism, promotes healthy skin, and provides a calm, focused energy without the crash of coffee. It is also packed with vitamins and minerals that help support overall wellness.

Does matcha really help with focus and energy?
Yes! Matcha contains caffeine paired with L-theanine, an amino acid that promotes calm alertness. This combination gives you steady energy and helps improve focus without the jitters.

How should I store my matcha to keep it fresh?
Keep your matcha in an airtight container, away from light, heat, and moisture. Store it in the fridge or freezer to best preserve its vibrant colour and flavour.

How long does matcha last once opened?
Matcha is best enjoyed within the first 2 months of opening. Refrigeration can extend this time period while keeping its taste and freshness.

Why is it important to buy high-quality matcha?
High-quality matcha not only tastes better, but it also ensures you are getting the full health benefits. Lower quality matcha can be more bitter, dull in colour, and may not provide the same concentration of nutrients and antioxidants.

Caring for your tools

How do I care for my chawan / matcha bowl?
Your matcha bowl is dishwasher safe. Use water around 167°F / 75°C when preparing matcha. Very hot water can make the matcha taste bitter, and sudden temperature changes can stress or crack ceramic bowls.

How do I clean and use my scoop?
The scoop is dishwasher safe. Two level scoops is approximately 3g, which is the ideal serving size for daily matcha.

Do I need to clean my sifter?
Yes. The sifter is dishwasher safe. Matcha is naturally very fine and tends to clump, so sifting removes lumps and helps you achieve a smooth, frothy pour.

How do I take care of my chasen (bamboo whisk)?
Hand wash only and never use soap. Before first use, whisk the bristles gently in warm water for 1–2 minutes to let the whisk bloom. Before each use, soak only the bristle tips (below the thread) in warm water. After whisking, rinse in warm water, shake gently, pat dry, and place the whisk bristles-down on the whisk stand: the inner bristles sit inside the opening and the outer bristles rest around the outside. This helps the whisk dry evenly, maintain its curved shape, and prevents the bristles from flaring. For deeper cleaning, use a damp cotton swab inside the whisk base.

Do I need a whisk stand?
A whisk stand helps your chasen keep its natural curved shape and dry properly by allowing airflow around the bristles. It is dishwasher safe.

What extra items might I want to make matcha at home?
A kettle, your milk of choice, ice for iced matcha, and honey or maple syrup for sweetening are great optional add-ons. A temperature-controlled kettle, thermometer and scale can make preparation even easier.